As a small business owner, you already wear many hats – CEO, accountant, janitor, and now, digital marketer. You know you must be online, but where do you begin? Fear not, my friend! I’ve been in your shoes and have some tips to share.
Social Media
First things first, social media is your friend. It’s FREE! And it’s a great way to connect with your audience to build brand awareness. And let’s be honest, who doesn’t love scrolling through cute animal memes and drooling over food photos? But stay focused because it can consume your time trying to create the right content for your next post!
Search Engine Optimization
Next up, SEO. Don’t let the acronym scare you. It’s a fancy way to say, “How to get your business to appear in Google searches.” Think of it as a treasure hunt – except instead of gold, you’re looking for people to click on your business. And who knows, that next Google search might be from the client you have been looking for your whole life. You can create a free profile to get your business listed on Google and/or do some work on your website to better optimize it for strategic organic search results.
Tracking & Analytics
Last but not least, remember to track your results. It’s easy to get caught up in the day-to-day tasks and overlook the data needed to measure your success. Whether tracking website traffic or social media engagement, ensure you’re keeping tabs on what’s working and what’s not.
Digital marketing may seem daunting initially, but with a personality and guidance, you can conquer it like a boss. You might even have some fun along the way. Happy marketing!
If you are interested in partnering with a digital marketing professional solely focused on helping small to medium size businesses reach their goals and succeed through online advertising, local search optimization, website SEO, and social media marketing, you can schedule a FREE review of your business with me here!
It takes about thirty minutes to learn about your business and help you to develop a great strategy to accomplish your goals online.