As the digital landscape continues to evolve, it’s becoming increasingly clear that visual media plays a more prominent role in how Google and other search engines rank websites. Research has shown that websites with visual elements like images and videos rank higher in search results than those with only text.
One of the reasons for this is that visual media can help make a website more engaging and user-friendly. By including images and videos on a website, businesses can break up text and make their content more easily digestible for visitors. This visual media can improve the user experience and increase the likelihood that visitors will spend more time on a website. Search engines see this as a positive signal and produce a more favorable result.
Visual media can also help increase a website’s social media presence. By including shareable images and videos on a website, businesses can encourage visitors to share their content on social media, increasing visibility and reach. Providing shareable visual content will increase the number of backlinks to your site, a vital component of how search engines evaluate a website’s credibility and relevance.
Another essential aspect of visual media is that it can support Local SEO. Images and videos will help with local visibility on Google when adequately tagged and labeled and become especially important for small businesses that rely on local customers to drive sales.
In conclusion, visual media significantly affects how search engines rank websites. Companies looking to improve their visibility online should include images and videos in their content strategy, optimize them for social media sharing, and tag them for Local SEO. By leveraging the power of visual media, businesses can increase the chances that their websites will rank higher in search results and reach more potential customers.
If you are missing out on reaching potential customers because you struggle with digital marketing, I can help. Contact me to schedule a free evaluation of your online presence.